BA (Honors) Communication & Design


Overview

The Communication and Design (CnD) Program at Habib University (HU) offers a unique combination of skill–based practical training in design and media, along with a rigorous theoretical grounding in both design and communication studies.

Communication refers to any process that transmits, produces, structures and transforms culture. Design refers to any human activity that requires the reconstruction and reproduction of our world. The CnD Program seeks to combine these two interdependent fields in dynamic and innovative fashions, by offering its students a truly interdisciplinary experience that integrates historical investigation, critical analysis, aesthetic practice, and social engagement. It thus offers students the possibility not only to better understand and create representations of the world, but also use that knowledge and awareness to intervene and bring change in a variety of thoughtful and meaningful ways. These interventions - as service designers, advertisers, filmmakers, authors, user experience designers, journalists, photographers or architects - will be all the more relevant and significant given our students’ preparation from both a technical and a theoretical perspective.

Learning Outcomes

Students who graduate with a degree in Communication & Design will be able to:

  • Demonstrate an understanding of different practice-based approaches to developing appropriate interventions;
  • Deploy a diversity of research and methodological skills and tools to understand complex social and technological milieus.
  • Demonstrate a capacity to think beyond disciplinary epistemes and work collaboratively with other peers;
  • Demonstrate an awareness and sensitivity to the deeper and long-term systemic, praxical, ethical and political implications of their work through their exposure to theory.
  • Practical skills such as freehand drawing and sketching, still and moving image making, technical drawing, blueprinting and model making.
  • Ability to use software packages used in media and design production.
  • Capacity to adapt, script, produce (and even perform) narrative.
  • A keen understanding of design thinking, including human-centered and participatory design.
  • A creative, resourceful, and innovative capacity to convey ideas through a vast array of media, leveraging the specific possibilities of each medium
  • Solid fundamentals of media production.

Exceptional communication skills in audio-visual and written formats.

Requirements for the Major


A BA (Honors) in Communication & Design (CND) requires completion1 of 38 courses and a minimum of 124 credit hours of coursework, with a minimum CGPA of 2.33, as shown in the table below:

Requirements Course Category Course Type Number of Courses to Complete
Habib Liberal Core University Core 10
CND Core

Foundation year

(5 courses)

 

Materials and Practices Studio 1
Ideation and Processes Studio 1
Performing Narrative Studio 1
Introduction to Design and Media Studio 1
Forms of inquiry Seminar 1
Primary Concentration in one of the two areas

Years 2 & 3

(8 courses)

 – 1.  Communication (8 courses)
Production Fundamentals I & II Studio 2
Communication and Culture Seminar 1
Elements of Aesthetics I & II Seminar 2
New Media and Journalism Studio 1
Digital Media and Post-Production Studio 1
Contextualizing Media Seminar 1
 – 2.  Design (8 courses)
Designing for Interactions Studio 1
Design, Technology and Society Seminar 1
Designing For and with People Studio 1
Design Studies Seminar Seminar 1
Systemic Design Studio 1
Design and Social Change Seminar 1
Design Fictions and Provocations Studio 1
Design Politics and Ethics Seminar 1
CND Core - Summer

(2 courses)

Directed Study/Directed Practicum2 (year 2) 1
Summer Internship/Summer Research Project3 (year 3) 1
Secondary Concentration electives in one of three areas (4 courses)  A.   Student with Primary Concentration in Communication
- 1.    Visual Design 4
- 2.    Design Studies and History 4
- 3.    UX/UI Design 1 4
 B.  Student with Primary Concentration in Design
- 1.    Film 4
- 2.    Media Studies and History 4
- 3.    Creative Writing 4
University-wide free electives

(6 courses)

Electives 6
CND Core - Year 4

(3 courses)

Transdisciplinary Practicum Studio 1
Capstone I & II Studio 2
  Over All   38

1 The requirements may be altered to enhance the learning experience.
2 Directed Study/Directed Practicum (1 Credit-hour) - 4-week apprenticeship with an industry professional or an individual media project. OR a 4-week research assistantship with a Habib professor.
3 Summer Internship/Summer Research Project (2 CRH) - an 8-week internship with an approved industry organization or professional with a tangible plan and goal. OR an 8-week research project under the supervision of a CND professor (or approved external practitioner/ academic).

Career Prospects


Graduates of the CnD Program are poised to make significant contributions to our society at large, and the Program aims to provide students with multiple avenues for their futures after HU. The program caters both to students who would like to enter the job market upon graduation, as well as those who are looking to continue on to graduate programs in several disciplines.

Upon entering the job market, CnD graduates will be uniquely positioned to work successfully in the media and communication sector at large, including press, television, or web-based media, as well as in the design industry as service designers, UX/UI designers, urban planners, graphic designers and more. In the corporate sector, our graduates find jobs in marketing, public relations, event and project management, or as independent consultants, and many will find a home at non-profit organizations, taking on projects in community development and outreach. Students interested in pursuing further studies will be well placed to find positions in graduate programs in art and design, new media, film, creative writing, design innovation and brand management, journalism, literature, marketing and entrepreneurship.