BA (Honors) Communication & Design


Overview

The BA (Honors) Communication & Design (CND) Program is a place for you to exercise your imagination in a collaborative, supportive, and innovative space, and bring about real change in the process.
You will have the ability to work with like-minded creatives as they produce world-class work that will have the potential to spark conversation and action, all while achieving a profound appreciation for the films, designs, and other cultural artefacts that have changed the way we see the world.
Beyond preparing you for the future, the intellectual and creative freedom offered by the program and the university at large will foster within you an unquenchable desire to create, to question, to dream, and to harness the tremendous power of culture and art to bring about real change in the world.
Since the fields of communication and design contain within them a multitude of varied disciplines, students can expect to be able to choose from a wide variety of specializations, learning several practical skills and receiving rigorous training in design and media theory in the process.

Two Primary Concentrations

Communication
Design

Design

As a student with Design as your primary concentration you will find yourself developing skills in graphic design, user experience design, human-centered design, systems thinking, and designing interventions for social change. Along with practical skills, students will develop strong theoretical and research foundations in design studies, particularly at the intersection of technology and design, focusing on the political and ethical implications of new technology on our daily lives, and on how design can contribute to this discourse by provoking reflection and imagination.

Communication

As a student of the Communication primary concentration, you will develop a mastery of the production process from the conception of an idea to post-production, both in new and traditional media. This includes working with fictional as well as non-fictional narratives, the latter taking center stage in courses on documentary filmmaking and journalism. Along with these skills, you will receive training in media studies and film theory, with a contextualized focus on aesthetics and analysis of cultural production.

Learning Outcomes

Students who graduate with a degree in Communication & Design will be able to:

  • Demonstrate an understanding of different practice-based approaches to developing appropriate interventions;
  • Deploy a diversity of research and methodological skills and tools to understand complex social and technological milieus.
  • Demonstrate a capacity to think beyond disciplinary epistemes and work collaboratively with other peers;
  • Demonstrate an awareness and sensitivity to the deeper and long-term systemic, praxical, ethical and political implications of their work through their exposure to theory.
  • Practical skills such as freehand drawing and sketching, still and moving image making, technical drawing, blueprinting and model making.
  • Ability to use software packages used in media and design production.
  • Capacity to adapt, script, produce (and even perform) narrative.
  • A keen understanding of design thinking, including human-centered and participatory design.
  • A creative, resourceful, and innovative capacity to convey ideas through a vast array of media, leveraging the specific possibilities of each medium
  • Solid fundamentals of media production.

Exceptional communication skills in audio-visual and written formats.

Requirements for the Major


A BA (Honors) in Communication & Design (CND) requires completion1 of 38 courses and a minimum of 124 credit hours of coursework, with a minimum CGPA of 2.33, as shown in the table below:

Requirements Course Category Course Type Number of Courses to Complete
Habib Liberal Core University Core 10
CND Core

Foundation year

(5 courses)

 

Materials and Practices Studio 1
Ideation and Processes Studio 1
Performing Narrative Studio 1
Introduction to Design and Media Studio 1
Forms of inquiry Seminar 1
Primary Concentration in one of the two areas

Years 2 & 3

(8 courses)

 – 1.  Communication (8 courses)
Production Fundamentals I & II Studio 2
Communication and Culture Seminar 1
Elements of Aesthetics I & II Seminar 2
New Media and Journalism Studio 1
Digital Media and Post-Production Studio 1
Contextualizing Media Seminar 1
 – 2.  Design (8 courses)
Designing for Interactions Studio 1
Design, Technology and Society Seminar 1
Designing For and with People Studio 1
Design Studies Seminar Seminar 1
Systemic Design Studio 1
Design and Social Change Seminar 1
Design Fictions and Provocations Studio 1
Design Politics and Ethics Seminar 1
CND Core – Summer

(2 courses)

Directed Study/Directed Practicum2 (year 2) 1
Summer Internship/Summer Research Project3 (year 3) 1
Secondary Concentration electives in one of three areas (4 courses)  A.   Student with Primary Concentration in Communication
– 1.    Visual Design 4
– 2.    Design Studies and History 4
– 3.    UX/UI Design 1 4
 B.  Student with Primary Concentration in Design
– 1.    Film 4
– 2.    Media Studies and History 4
– 3.    Creative Writing 4
University-wide free electives

(6 courses)

Electives 6
CND Core – Year 4

(3 courses)

Transdisciplinary Practicum Studio 1
Capstone I & II Studio 2
  Over All   38

1 The requirements may be altered to enhance the learning experience.
2 Directed Study/Directed Practicum (1 Credit-hour) – 4-week apprenticeship with an industry professional or an individual media project. OR a 4-week research assistantship with a Habib professor.
3 Summer Internship/Summer Research Project (2 CRH) – an 8-week internship with an approved industry organization or professional with a tangible plan and goal. OR an 8-week research project under the supervision of a CND professor (or approved external practitioner/ academic).

4-Year Grid

The students of CND Major are required to complete both a Primary, and a Secondary Concentration in Design and Communication. Those undertaking Primary Concentration in Design are required to complete Secondary Concentration in Communcation and vice versa. Each CND Major requires a minimum of 39 courses with 128 credit-hours for Primary Concentration in Design and 130 credit-hours for Primary Concentration in Communication, over their 4-year journey (8 semesters). A set of recommended courses (semester-wise) fall under the following course categories:

Category 1 – Habib Liberal Core (HLC), also known as the University Core, is a common curriculum designed for all Habib University students as a mandatory requirement. A total of 10 courses are included in the HLC/University Core.

Category 2 – CND Program Core entails a set of mandatory courses for the CND Majors. A total of 8 courses are included in the CND Program Core.

Category 3 – Primary Concentration Core. Each student has to complete a total of 08 Primary Concentration courses comprising of 04 lower-level and 04 upper-level Concentration courses.

Category 4 – Secondary Concentration Elective. Each student has to complete a minimum of 04 Secondary Concentration Elective courses (12 credit-hours) comprising of at least 01 upper-level Concentration Elective course.

Category 5 – Directed Study/Directed Practicum (1 credit-hour) to be taken during summer of 2nd year.

Category 6 – Summer Internship/Summer Research Project (2 credit-hours) to be taken during summer of 3rd year.

Category 7 – Free Electives. Each student has to complete at least 07 Free Elective courses.

Courses to complete Credit hours Course Category Comments
First Semester – Fall 2022 (4 courses)
CORE 101 – Rhetoric and Communication 3 University Core (1 of 10)
A course in Formal Reasoning Form of Thought
(CS 101- Programming Fundamentals/CORE 111 – Logical Problem Solving)
3/4 University Core (2 of 10)
CND 101 – Materials & Practices 4 CND Program Core (1 of 8)
CND 102 – Ideation & Processes 4 CND Program Core (2 of 8)
Second Semester – Spring 2023 (5 courses)
CORE 102 – What is Modernity 4 University Core (3 of 10)
A course in Quantitative Reasoning Form of Thought 3 University Core (4 of 10)
CND 103 – Intro to Design & Media 4-1 CND Program Core (3 of 8)
CND 104 – Performing Narrative 3 CND Program Core (4 of 8)
CND 105 – Forms of Inquiry 2 CND Program Core (5 of 8)
Third Semester – Fall 2023 (5 courses)
CORE 201 – PAMSA 4 University Core (5 of 10)
CORE 121 – Jehan-e-Urdu 4 University Core (6 of 10)
DES 201 – Designing For Interactions 4-1 Design Core (1 of 8) For Primary Concentration in Design
DES 202 – Design, Technology & Society 2 Design Core (2 of 8)
COM 201 – Production Fundamentals I 4-1 Comm Core (1 of 8) For Primary Concentration in Communication
COM 202 – Communication & Culture 2 Comm Core (2 of 8)
Free Elective* 3 Free Elective (1 of 7)
Fourth Semester – Spring 2024 (5 courses)
CORE 202 – Hikmah I 4 University Core (7 of 10)
CORE 200 – Scientific Methods 3 University Core (8 of 10)
DES 203 – Designing For and With People 4-1 Design Core (3 of 8) For Primary Concentration in Design
DES 204 – Research in Design 2 Design Core (4 of 8)
COM 203 – Production Fundamentals II 4-1 Comm Core (3 of 8) For Primary Concentration in Communication
COM 204 – Elements of Aesthetics I 3 Comm Core (4 of 8)
Lower-Level Secondary Concentration Elective* 3 Lower-Level Secondary Concentration Elective(1 of 3)
Summer (Year 2)
CND CORE – Directed Study/Directed Practicum 1 Summer Requirement (1 of 2) A 4 -week apprenticeship with an industry professional or an individual media project.
OR
A 4 -week research assistantship with a Habib University professor.
Fifth Semester – Fall 2024 (5 courses)
A course in Philosophical Form of Thought 3 University Core (9 of 10)
DES 301 – Systemic Design 4-1 Design Core (5 of 8) Students with Primary Concentration in Design
DES 302 – Design & Social Change 2 Design Core (6 of 8)
COM 301 – New Media & Journalism 4-1 Comm Core (5 of 8) Students with Primary Concentration in Communication
COM 302 – Elements of Aesthetics II 3 Comm Core (6 of 8)
Lower-Level Secondary Concentration Elective* 3 Lower-Level Secondary Concentration Elective (2 of 3)
Free Elective* 3 Free Elective (2 of 7)
Sixth Semester – Spring 2025 (5 courses)
A course in Creative Practice Form of Thought 4 University Core (10 of 10)
DES 303 – Design Fictions & Provocations 4-1 Design Core (7 of 8) Students with Primary Concentration in Design
DES 304 – Design Politics & Ethics 2 Design Core (8 of 8)
COM 303 – Digital Media & Post Production 4-1 Comm Core (7 of 8) Students with Primary Concentration in Communication
COM 304 – Contextualizing Media 2 Comm Core (8 of 8)
Lower-Level Secondary Concentration Elective* 3 Lower-Level Secondary Concentration Elective (3 of 3)
Free Elective* 3 Free Elective (3 of 7)
Summer (Year 3)
CND CORE – Summer Internship/Summer Research Project 2 Summer Requirement (2 of 2) An 8 -week internship with an approved industry organization or professional with a tangible plan and goal.
OR
An 8-week research project under the supervision of a CND professor (or approved external practitioner/academic).
Seventh Semester – Fall 2025 (4 courses)
CND 401 – Capstone I 4 CND Program Core (6 of 8)
CND 402 – Transdiciplinary Practicum 3 CND Program Core (7 of 8)
Upper-Level Secondary Concentration Elective* 3 Upper-Level Secondary Concentration Elective (1 of 1)
Free Elective* 3 Free Elective (4 of 7)
Eighth Semester – Spring 2026 (4 courses)
CND 403 – Capstone II 4 CND Program Core (8 of 8)
Free Elective* 3 Free Elective (5 of 7)
Free Elective* 3 Free Elective (6 of 7)
Free Elective* 3 Free Elective (7 of 7)

Note –
*All electives are minimum 2 credit-hour each . These electives are to be taken so that over-all credit-hour requirement of 123 (DES) or 130 (COM) is met.

Click to view the 4-year grid (semester-wise) for Primary Concentration in Design

Click to view the 4-year grid (semester-wise) for Primary Concentration in Communication

4-year grid (semester-wise) for Primary Concentration in Design

Courses to complete Credit hours Course Category Comments
First Semester – Fall 2022 (4 courses)
CORE 101 – Rhetoric and Communication 3 University Core (1 of 10)
A course in Formal Reasoning Form of Thought
(CS 101- Programming Fundamentals/CORE 111 – Logical Problem Solving)
3/4 University Core (2 of 10)
CND 101 – Materials & Practices 4 CND Program Core (1 of 8)
CND 102 – Ideation & Processes 4 CND Program Core (2 of 8)
Second Semester – Spring 2023 (5 courses)
CORE 102 – What is Modernity 4 University Core (3 of 10)
A course in Quantitative Reasoning Form of Thought 3 University Core (4 of 10)
CND 103 – Intro to Design & Media 4-1 CND Program Core (3 of 8)
CND 104 – Performing Narrative 3 CND Program Core (4 of 8)
CND 105 – Forms of Inquiry 2 CND Program Core (5 of 8)
Third Semester – Fall 2023 (5 courses)
CORE 201 – PAMSA 4 University Core (5 of 10)
CORE 121 – Jehan-e-Urdu 4 University Core (6 of 10)
DES 201 – Designing For Interactions 4-1 Design Core (1 of 8)
DES 202 – Design, Technology & Society 2 Design Core (2 of 8)
Free Elective* 3 Free Elective (1 of 7)
Fourth Semester – Spring 2024 (5 courses)
CORE 202 – Hikmah I 4 University Core (7 of 10)
CORE 200 – Scientific Methods 3 University Core (8 of 10)
DES 203 – Designing For and With People 4-1 Design Core (3 of 8)
DES 204 – Research in Design 2 Design Core (4 of 8)
COM Lower-Level Secondary Concentration Elective* 3 Lower-Level Secondary Concentration Elective (1 of 3)
Summer (Year 2)
CND CORE – Directed Study/Directed Practicum 1 Summer Requirement (1 of 2) A 4 -week apprenticeship with an industry professional or an individual media project.
OR
A 4 -week research assistantship with a Habib University professor.
Fifth Semester – Fall 2024 (5 courses)
A course in Philosophical Form of Thought 3 University Core (9 of 10)
DES 301 – Systemic Design 4-1 Design Core (5 of 8)
DES 302 – Design & Social Change 2 Design Core (6 of 8)
COM Lower-Level Secondary Concentration Elective* 3 Lower-Level Secondary Concentration Elective (2 of 3)
Free Elective* 3 Free Elective (2 of 7)
Sixth Semester – Spring 2025 (5 courses)
A course in Creative Practice Form of Thought 4 University Core (10 of 10)
DES 303 – Design Fictions & Provocations 4-1 Design Core (7 of 8)
DES 304 – Design Politics & Ethics 2 Design Core (8 of 8)
COM Lower-Level Secondary Concentration Elective* 3 Lower-Level Secondary Concentration Elective (3 of 3)
Free Elective* 3 Free Elective (3 of 7)
Summer (Year 3)
CND CORE – Summer Internship/Summer Research Project 2 Summer Requirement (2 of 2) An 8 -week internship with an approved industry organization or professional with a tangible plan and goal.
OR
An 8-week research project under the supervision of a CND professor (or approved external practitioner/academic).
Seventh Semester – Fall 2025 (4 courses)
CND 401 – Capstone I 4 CND Program Core (6 of 8)
CND 402 – Transdiciplinary Practicum 3 CND Program Core (7 of 8)
COM Upper-Level Secondary Concentration Elective* 3 Upper-Level Secondary Concentration Elective (1 of 1)
Free Elective* 3 Free Elective (4 of 7)
Eighth Semester – Spring 2026 (4 courses)
CND 403 – Capstone II 4 CND Program Core (8 of 8)
Free Elective* 3 Free Elective (5 of 7)
Free Elective* 3 Free Elective (6 of 7)
Free Elective* 3 Free Elective (7 of 7)

Note –
*All electives are minimum 2 credit-hour each . These electives are to be taken so that over-all credit-hour requirement of 123 (DES) or 130 (COM) is met.

4-year grid (semester-wise) for Primary Concentration in Communication

Courses to complete Credit hours Course Category Comments
First Semester – Fall 2022 (4 courses)
CORE 101 – Rhetoric and Communication 3 University Core (1 of 10)
A course in Formal Reasoning Form of Thought
(CS 101- Programming Fundamentals/CORE 111 – Logical Problem Solving)
3/4 University Core (2 of 10)
CND 101 – Materials & Practices 4 CND Program Core (1 of 8)
CND 102 – Ideation & Processes 4 CND Program Core (2 of 8)
Second Semester – Spring 2023 (5 courses)
CORE 102 – What is Modernity 4 University Core (3 of 10)
A course in Quantitative Reasoning Form of Thought 3 University Core (4 of 10)
CND 103 – Intro to Design & Media 4-1 CND Program Core (3 of 8)
CND 104 – Performing Narrative 3 CND Program Core (4 of 8)
CND 105 – Forms of Inquiry 2 CND Program Core (5 of 8)
Third Semester – Fall 2023 (5 courses)
CORE 201 – PAMSA 4 University Core (5 of 10)
CORE 121 – Jehan-e-Urdu 4 University Core (6 of 10)
COM 201 – Production Fundamentals I 4-1 Comm Core (1 of 8)
COM 202 – Communication & Culture 2 Comm Core (2 of 8)
Free Elective* 3 Free Elective (1 of 7)
Fourth Semester – Spring 2024 (5 courses)
CORE 202 – Hikmah I 4 University Core (7 of 10)
CORE 200 – Scientific Methods 3 University Core (8 of 10)
COM 203 – Production Fundamentals II 4-1 Comm Core (3 of 8)
COM 204 – Elements of Aesthetics I 3 Comm Core (4 of 8)
DES Lower-Level Secondary Concentration Elective* 3 Lower-Level Secondary Concentration Elective (1 of 3)
Summer (Year 2)
CND CORE – Directed Study/Directed Practicum 1 Summer Requirement (1 of 2) A 4 -week apprenticeship with an industry professional or an individual media project.
OR
A 4 -week research assistantship with a Habib University professor.
Fifth Semester – Fall 2024 (5 courses)
A course in Philosophical Form of Thought 3 University Core (9 of 10)
COM 301 – New Media & Journalism 4-1 Comm Core (5 of 8)
COM 302 – Elements of Aesthetics II 3 Comm Core (6 of 8)
DES Lower-Level Secondary Concentration Elective* 3 Lower-Level Secondary Concentration Elective (2 of 3)
Free Elective* 3 Free Elective (2 of 7)
Sixth Semester – Spring 2025 (5 courses)
A course in Creative Practice Form of Thought 4 University Core (10 of 10)
COM 303 – Digital Media & Post Production 4-1 Comm Core (7 of 8)
COM 304 – Contextualizing Media 2 Comm Core (8 of 8)
DES Lower-Level Secondary Concentration Elective* 3 Lower-Level Secondary Concentration Elective (3 of 3)
Free Elective* 3 Free Elective (3 of 7)
Summer (Year 3)
CND CORE – Summer Internship/Summer Research Project 2 Summer Requirement (2 of 2) An 8 -week internship with an approved industry organization or professional with a tangible plan and goal.
OR
An 8-week research project under the supervision of a CND professor (or approved external practitioner/academic).
Seventh Semester – Fall 2025 (4 courses)
CND 401 – Capstone I 4 CND Program Core (6 of 8)
CND 402 – Transdiciplinary Practicum 3 CND Program Core (7 of 8)
DES Upper-Level Secondary Concentration Elective* 3 Upper-Level Secondary Concentration Elective (1 of 1)
Free Elective* 3 Free Elective (4 of 7)
Eighth Semester – Spring 2026 (4 courses)
CND 403 – Capstone II 4 CND Program Core (8 of 8)
Free Elective* 3 Free Elective (5 of 7)
Free Elective* 3 Free Elective (6 of 7)
Free Elective* 3 Free Elective (7 of 7)

Note –
*All electives are minimum 2 credit-hour each . These electives are to be taken so that over-all credit-hour requirement of 123 (DES) or 130 (COM) is met.

Career Prospects


As a graduate of the CND Program, you will have multiple paths available to you. The program caters both to students who would like to enter the job market upon graduation, as well as those who are looking to continue on to graduate programs in several disciplines:

  • Art and design
  • Creative writing
  • Design innovation and brand management
  • Film
  • Journalism
  • Literature
  • New media
  • Marketing and entrepreneurship

Upon entering the job market, you will be uniquely positioned to choose from a variety of career options:

  • Community development and outreach
  • Event and project management
  • Graphic design
  • Independent consultancy
  • Marketing
  • Media and communication sector – press, television, or web-based media
  • Public relations
  • Service designers
  • Urban planners
  • UX/UI designers