When Lord Macaulay proposed that, “We must at present do our best to form a class who may be interpreters between us and the millions whom we govern, — a class of persons Indian in blood and color, but English in tastes, in opinions, in morals and in intellect.” He wouldn’t have imagined how strongly we would hold on to his designs for us and how that has led to a significant disconnect amongst those who understand English and the ones who don’t.nnOne of the most striking indicators of this disconnect is the fact that while Urdu remains the preferred—and perhaps the only—language widely understood and embraced by the Pakistani public, Pakistani designers predominantly create their work in English. This persistent reliance on English in design has led to a significant and seemingly unbridgeable communication gap between designers and their intended audience. This course is designed to address this gap by introducing students to the fundamentals of Urdu design and typography.
