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Alyssa Bernice Lazarus
Aspiration Statement
I am passionate about creative direction, content, marketing, experience design, events, PR, and user experience.
Core Skills
- Canva
- Capcut
- Event Management
- Figma
- Social Media Marketing
Preferred Career Paths
First priority: UX Designer
Second priority: Creative Direction and Marketing
Third priority: Social Media Strategist
Core Competencies
- Adaptability
- Effective Presentation Skills
- Planning
- Takes Initiative
Experience
Leadership / Meta-curricular
- Grad Committee Member
- Humun Social Director
- Student Life Ambassador
- Event Cabinet Member,Habib University Student Government, 2023
Internship / Volunteer Work
- Shift Global Marketing Agency, Senior Brand Manager (November 2024 – April 2026)
- Searle - IBL, Marketing Intern (July 2025 – August 2026)
- The Commons Karachi, Content & Marketing & PR Head (December 2025 – March 2026)
- Oraan, Content Strategist (January – February 2026)
Final Year Project
Project Title
Lyss Experiences
Description
My capstone uses a mixed-media approach to design an ideal pop-up market system. The project includes a digital playbook, The Ideal Pop-Up Market, which contains management and operations toolkits as well as a floor plan builder. It also features an interactive service blueprint that maps out different service and user flows within the market experience. For the installation, I will create a mini pop-up market featuring a cardboard architectural model and a stop-motion animation that demonstrates crowd movement and vendor flow management. Together, these elements explore pop-up markets not just as temporary spaces, but as thoughtfully designed and immersive systems.