MUNAZA FATIMA
Aspiration Statement
Aspiring to use innovative design thinking and research to drive social change and inclusivity in the corporate sector through impactful campaigns, compelling storytelling, and strategic marketing communication.
Core Skills
- Creative Skills (Mural, Canva, Figma PowerPoint), Good writing skills in English and Urdu, Qualitative Research skills, Quantitative Research skills (using STATA & Excel)
Academic Awards / Achievements
- Presidents List, 2023 Deans List Awards, Fall 2023, Spring 2023, Spring 2022
Experience
Internship / Volunteer Work
- Marketing Intern, Dawlance A Subsidiary of Ar̤elik (July 2024 August 2024) Undergraduate Researcher (STRP II), Habib University (June 2024 August 2024) Social Media Marketing Intern, F&I Consulting (April 2023 October 2023)
Final Year Project
Project Title
Investigating the Correlation between the Lack of Social Capital Building, Civic Engagement, and Reducing Urban Livability in Karachi: A Case Study of Karachis Cultural and Communal Spaces
Description
Karachi has had a rich history of diverse cultures, strong social capital, and vibrant public spaces. Over time, however, shifts in the citys ethnic composition and political dynamics have impacted its social capital. Once a society characterized by acceptance and openness, Karachi has become increasingly divided along ethnic and socio-political lines. Cultural and communal spaces (including community centers, public libraries, and arts and cultural centers) have been significantly neglected over the decades. The research will explore the reasons behind this decline in cultural spaces and how it has contributed to the erosion of social capital, and vice versa. One factor that will be particularly studied is the government's dis-interest in investing in public spaces, resulting in limited access and rights to shared spaces. By investigating how urban planning decisions are made, the study will analyse whose interests are prioritized and how urban policies impact rights to accessible, and inclusive spaces.