Prominent faculty member Dr. Markus Heidingsfelder, of the Communication Studies and Design (CSD) program at Habib University’s School of Arts, Humanities and Social Sciences (AHSS), reached another academic milestone as his research article titled, ‘Retrology: Addicted to the Future’ has been selected to feature in the next issue of Society And Culture in South Asia (SCiSA).
In his research article, Dr. Heidingsfelder investigates the influence of ‘retromania’ on pop music, and whether the induction of the former will result in the demise of the latter. Dr. Heidingsfelder approaches this complex question by dissecting the fabric of pop music in terms of its structural stratification and treating it as ‘social system, and not as an opaque accumulation of individual activities’ whose prime goal is to flow and thereby serving as a ‘specific form of communication’.
The timing of this research is significant as the current ‘trend’ of inculcating songs from the past, remixes and other form of reproduction of nostalgic memories in the latest pop music is on an all-time high. Furthermore, this research can also serve as a base line to answer one fundamental question, ‘Why aren’t we producing enough original content these days?’
Though Dr. Heidingsfelder’s work has been previously published in several prominent research journals from around the world, this will be the first time that his research article is being published by an Asian journal which is indeed a major milestone for him.
You can access his research in the next issue of SCiSA due in June, 2016.