Empathy Mapping

  • Category
  • Research Projects

  • Collaborating Organization
  • K-Electric

  • Researchers List
  • Wajiha Ghazanfar Farooq, SDP
    Syed Ali Arshad, SDP
    Narjis Zehra, EE
    Areej Al Madinah, EE
    Muhammad Hamza Raza, SDP
    Hira Zuberi, playground Supervisor

  • Conducted In
  • 2019-2020

    The 5 stages of Design Thinking

    This project involves using Design Thinking tools to devise a user-facing strategy for big corporations like Karachi Electric (KE), to improve their interactions with their customers, in relation to utility bill payments. The project targeted consumers in the Mujahid Colony residential area.  

    Mujahid Colony, Google Maps.

    For this purpose, the research team conducted both primary and secondary research, including desk research/secondary data analysis, scheduled meetings with the corporation officials at their head office, drafting questionnaire guides and conducting field visits and on-site interviews with residents of the selected area. The research team utilized the data insights and conducted online Design Thinking and Ideation workshops with the corporation’s team, with the aim of including a diverse pool of participants from various departments. The purpose of these workshops is to bring together people from different fields of expertise, to brainstorm strategies to offer their unique perspectives on the topic.

    Snapshots from our brainstorming sessions with the corporation