Haya Danish Rafiq

Haya Danish Rafiq

Class of 2019
BA (Honors) Communication & Design

Aspiration Statement

My goal is to work and have a career in user experience design, work with a passionate design team, and create products that are meaningful and worthwhile for the audience.

Core Skills

  • Wireframing
  • User Experience Design (UED), User Interface Design
  • Project Management
  • Graphic Design
  • Figma (Software)
  • Microsoft Office: Word, Excel, PowerPoint
  • Adobe: Illustrator, Photoshop, XD
  • Qualitative Research
  • Sketch App
  • Visual Communication
  • A/B Testing
  • Brand Design, Emotional Design
  • User Analysis
  • Resilience

Experience

Internship / Volunteer Work

  • Product Designer - Zarya App [Aug 2022 - Present]
  • Design Team Lead | DesignOps - Cloud Primero B.V [Nov 2021 - Aug 2022]
  • User Experience Designer - Designist [Oct 2019 - May 2020]
  • UX/UI Design - Creative Chaos [Jul 2019 - Aug 2019]
  • Twodots.io- Karachi, Design Intern, 2018
  • Habib University Computer Science Department, Administrative Assistant, 2018
  • Habib University Gym, Trainer, 2017

Final Year Project

Project Title

Myscooty - A Human Centered Design Intervention (Ui/ Ux Case Study) to Provide a Ride Sharing Service for Women, by Women

Description

The focus of my research is to build a transport system for women that is safe and affordable. The primary conclusion of my preliminary research was a lack of User Experience Design in similar platforms like Careem and Uber. Therefore, MyScooty is a transit app that is for women with women drivers only. I show the ideation, working processes, and necessary tools through wireframes and prototypes.

Project Pictures