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Gulay Syeda Hadi
Aspiration Statement
In about 10 years I see myself working as a freelance designer. With enough experience, I want to have my own studio where I can develop my portfolio as a visual artist.
Core Skills
- Advertising
- Brand Strategy
- Magazine Layout Design
- Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Design Programs
- Marketing
- Template Design, Banner Designing, Poster Design, Mobile Design, Product Design
- User Experience (UX), User Interface Design
- FinTech
- Cross-team Collaboration
- Wireframing, Prototyping
- Concept Development
- Microsoft Office
- Empathy Mapping
- Figma (Software
Academic Awards / Achievements
- Dean’s List, Habib University, Spring 2016
- Habib University Yohsin Scholarship Stanford Summer IHP Full Scholarship, 2017
- Impact Challenge Winner
- Harvard Project for Asian and International Relations, 2018
Experience
Internship / Volunteer Work
- Inclusive Design Intern - Intact [Jan 2023 - Present]
- Product Specialist - HBL, Habib Bank Limited [Nov 2019 - Jul 2021]
- Habib University MarComm, Design Intern, 2017
- IAL Saatchi & Saatchi, Intern, 2017
- Circle Women, Intern, 2017
- ICI Pakistan Limited, Intern, 2017
Final Year Project
Project Title
This/That
Description
What is fascinating about a city is how it affects its people, just like how its people effect it. A flyover which is, although only a geographical landmark if seen by its physicality, may become a dividing mark among people, for example, the famous Clifton Bridge. It separated one of the two posh areas, Clifton and Defence, from North Nazimabad and Federal B. Area. Thus, my research question is how valid is the statement “beyond the bridge” and whether that divide is now slowly fading? For this, I have created three artist books which show similarities and contrasts existing on the two sides and the experiences that people have shared living on either side.
Project Pictures
