Eshah Imtiaz
Ismat & Mustafa Kassam HU TOPS Scholar
Aspiration Statement
Passionate about marketing, branding, and storytelling, and a blend of creativity with strategy. I aim to pursue marketing and branding and build meaningful, impactful brands.
Core Skills
- Graphic Design (Figma)
- Photography
- UI/UX Design (Figma)
- Videography
- Video Editing
Core Competencies
- Agility
- Collaborates Openly
- Drive for Results
- Strategic Thinking
Preferred Career Paths
First priority: Marketing Associate
Second priority: Branding Associate
Third priority: Freelance Content Creator
Experience
Leadership / Meta-curricular
- Humun Host
- Loreal Campus Ambasador
- President, Dream Stage
- Content Lead, Dream Stage
Internship / Volunteer Work
- Management Trainee, Keenu Wemsol (March 2025 – March 2026)
- Teaching Assistant - Comparative Urbanisms, Habib University (November – December 2024)
- Creative Intern, Keenu Wemsol (June 2024 – March 2025)
Publications / Creative Projects
- Documentary – Karachi's Decaying Architectural Heritage
- Award – DraNatak - Best Concept Award
- Creative Project – performed a play at Arts Council along with other Dream Stage members
- Industry Project – M&P (created a prototype to address an industry problem for the course "Designing for and with People")
- Internship – offered an internship at the company
Final Year Project
Project Title
Heritage, Identity, and Urban Neglect: Examining the Impact of Cultural and Architectural Heritage Neglect on Religious Minorities in Karachi – A Case Study of the Parsi Community in Saddar
Description
This study aims to identify key cultural and architectural heritage sites associated with the Parsi community in Saddar and assess their physical and social condition. It further seeks to explore how members of the Parsi community perceive the neglect of their heritage spaces and to analyze the relationship between architectural neglect and feelings of identity, belonging, visibility, and marginalization among Parsi residents. This also examines how heritage neglect influences the everyday interactions of Parsi residents with the urban environment, while understanding the role of state institutions, urban governance, and heritage policies in shaping the preservation or neglect of minority heritage sites. The findings will be situated within broader debates on heritage, power, minority rights, and urban inclusion in postcolonial cities.