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DANIYA SHAHID MANIYA
Aspiration Statement
"Aspiring to drive impactful change through data-driven research and strategic communication in the fields of social development, sustainability, and corporate responsibility. Passionate about leveraging analytical skills and creative tools to foster inclusive and informed communities."
Core Skills
- Canva, Microsoft word, Stata / R data Analysis, Writing Skills
Academic Awards / Achievements
- Academic Leap Scholarship for Fall 2022
Experience
Leadership / Meta-curricular
- Participated in Yousolve 2023 Participation in Sustainibility Club
Internship / Volunteer Work
- Corporate Communications and Sustainibility Intern, Ismail Industries
Final Year Project
Project Title
The Impact of Linkedin on Social Capital Formation
Description
Karachi, Pakistan's biggest city, has over 17 million diverse residents, mirrored in its music: pop, Qawali, rap. This study explores how culture and socio-economics shape musical tastes, using survey data (convenience and snowball sampling) and external research. I mapped genre trends across districts, finding English music leads, then Urdu and Hindi, mostly from Europe and North America. Pop and rap dominate; folk lags. In South Karachi, under-18s and 18-24s favor North American and European pop and rap. These findings could inform urban planners, policymakers, and artists. I used surveys, interviews, and secondary research to identify Karachi's seven districts' most prevalent music genres and their causes. Secondary research and Stata analysis (regressions, graphs) supported the data. I conducted qualitative research with a survey (close to 200 responses) and self-created, self-conducted interviews.