{"id":8372,"date":"2026-05-22T10:46:43","date_gmt":"2026-05-22T05:46:43","guid":{"rendered":"https:\/\/habib.edu.pk\/graduate-directory\/graduate\/syeda-fizza-jafri\/"},"modified":"2026-06-04T10:42:04","modified_gmt":"2026-06-04T05:42:04","slug":"syeda-fizza-jafri","status":"publish","type":"graduate","link":"https:\/\/habib.edu.pk\/graduate-directory\/graduate\/syeda-fizza-jafri\/","title":{"rendered":"Syeda Fizza Jafri"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":8373,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single-graduate-01.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"program":[34],"school":[43],"class":[44],"minor":[],"competencies":[60,54],"class_list":["post-8372","graduate","type-graduate","status-publish","format-standard","has-post-thumbnail","hentry","program-sdp","school-school-of-arts-humanities-social-sciences","class-class-of-2026","competencies-adaptability","competencies-problem-solving"],"acf":{"scholarship":"","aspiration_statement":"With a strong interest in media and journalism, I am keen to understand the dynamics of the marketing and media industries and aim to build a professional career in this space.","video_profile_link":"","habib_email":"sj08571@st.habib.edu.pk","email":"jafrifizza52@gmail.com","linkedin_link":"https:\/\/www.linkedin.com\/in\/fizza-jafri-847a7a2ab\/","portfolio_Title":"Portfolio","portfolio_link":"","personal_cell_1":"+923340343325","personal_cell_2":"","core_skills":[{"skill":"Adobe Premiere Pro (Design & Editing)"},{"skill":"CapCut"},{"skill":"SEO & Digital Content Optimization"},{"skill":"Social Media Content Creation"},{"skill":"Research Based Writing (Academic and Journalistic)"}],"academic_awards":[{"academic_record":"N\/A"}],"leadership-experiences":[{"leadership":"Member Of The Communications Cabinet, Habib University Student Government"},{"leadership":"Public Relations Head - Graduation Committee, Habib University Student Government"},{"leadership":"General Secretary (Habib Debate Union), Academic Curator Humun 2025, Gaming Club Habib Debate Union"},{"leadership":"Press Secretary And Member, Pride Press"}],"work-experience":[{"experience":"Corporate Communications Intern, English Biscuit Manufacturers (EBM) (July \u2013 August 2026)"},{"experience":"Academic Counselor, Freelance (July 2025 \u2013 March 2026)"},{"experience":"Journalism And Marketing Associate, Habib University\u2019s Marketing And Communications Department (November \u2013 December 2025)"},{"experience":"Content Writer, Arten Consultancy (October 2023 \u2013 July 2025)"}],"publications-projects":[{"publications_title":"","publications":"Exchange Program \u2013 Learn Abroad Program (University of California, Berkeley)"},{"publications_title":"","publications":"Publication \u2013 The War That Ended, The Suffering that Didn't (Published in T-Magazine, The Express Tribune)"},{"publications_title":"","publications":"Publication \u2013 Cold blood, Warm Attachments, The Express Tribune (T-Magazine)"},{"publications_title":"","publications":"Publication \u2013 Conquering the Heat, Dawn, Young World Magazine"},{"publications_title":"","publications":"Publication \u2013 Road Woes, Letters to the Editor, The News International"}],"project_title":"Marketing Beyond Mortality","fyp_desc":"My thesis focuses on the research question: \u201cHow do businesses and influencers use the digital afterlife as a marketing strategy to promote brand and consumer engagement?\u201d It explores how deceased individuals\u2014constituting the digital afterlife\u2014are utilized for marketing through generative AI, posthumous recreations, and other AI technologies by businesses, social media creators, and influencers. 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