al08588@st.habib.edu.pk
I am passionate about creative direction, content, marketing, experience design, events, PR, and user experience.<\/p>\n
al08588@st.habib.edu.pk
alyssabernicelazarus@gmail.com
www.linkedin.com\/in\/alyssa-bernice-lazarus-25317a280
Portfolio
https:\/\/drive.google.com\/drive\/folders\/1lnTH8fE39eTbVMKMk4UcySL7KLecmBKJ?usp=share_link
+923353795458<\/p>\n
School of Arts, Humanities and Social Sciences
BA (Honors) Communication & Design<\/p>\n
2026
Canva|
\nCapcut|
\nEvent Management|
\nFigma|
\nSocial Media Marketing|
Adaptability; Effective Presentation Skills; Planning; Takes Initiative
UX Designer ; Creative Direction and Marketing ; Social Media Strategist ;
N\/A
Grad Committee Member|Humun Social Director|Student Life Ambassador|Event Cabinet Member,Habib University Student Government, 2023|
Shift Global Marketing Agency,
\n Senior Brand Manager
\n (November 2024 \u2013 April 2026)
\n|<\/p>\n
Searle – IBL,
\n Marketing Intern
\n (July 2025 \u2013 August 2026)
\n|<\/p>\n
The Commons Karachi,
\n Content & Marketing & PR Head
\n (December 2025 \u2013 March 2026)
\n|<\/p>\n
Oraan,
\n Content Strategist
\n (January \u2013 February 2026)
\n|
N\/A
Lyss Experiences
My capstone uses a mixed-media approach to design an ideal pop-up market system. The project includes a digital playbook, The Ideal Pop-Up Market, which contains management and operations toolkits as well as a floor plan builder. It also features an interactive service blueprint that maps out different service and user flows within the market experience.<\/p>\n
For the installation, I will create a mini pop-up market featuring a cardboard architectural model and a stop-motion animation that demonstrates crowd movement and vendor flow management. Together, these elements explore pop-up markets not just as temporary spaces, but as thoughtfully designed and immersive systems.
https:\/\/www.jotform.com\/uploads\/asimsidiqi\/253412636375458\/6494985983211333839\/Screenshot%202026-03-17%20at%2012.24.43%20AM.png<\/p>\n
https:\/\/www.jotform.com\/uploads\/asimsidiqi\/253412636375458\/6494985983211333839\/430%20girl.jpg<\/p>\n","protected":false},"excerpt":{"rendered":"
al08588@st.habib.edu.pkI am passionate about creative direction, content, marketing, experience design, events, PR, and user experience. al08588@st.habib.edu.pkalyssabernicelazarus@gmail.comwww.linkedin.com\/in\/alyssa-bernice-lazarus-25317a280Portfoliohttps:\/\/drive.google.com\/drive\/folders\/1lnTH8fE39eTbVMKMk4UcySL7KLecmBKJ?usp=share_link+923353795458 School of Arts, Humanities and Social SciencesBA (Honors) Communication & Design 2026Canva| Capcut| Event Management| Figma| Social Media Marketing|Adaptability; Effective Presentation Skills; Planning; Takes InitiativeUX Designer ; Creative Direction and Marketing ; Social Media Strategist ;N\/AGrad Committee Member|Humun Social […]<\/p>\n","protected":false},"author":9,"featured_media":7191,"menu_order":0,"comment_status":"","ping_status":"","template":"single-graduate-01.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"program":[32],"school":[43],"class":[44],"minor":[52],"competencies":[60,53,58,59],"class_list":["post-7190","graduate","type-graduate","status-publish","format-standard","has-post-thumbnail","hentry","program-cnd","school-school-of-arts-humanities-social-sciences","class-class-of-2026","minor-not-applicable","competencies-adaptability","competencies-effective-presentation-skills","competencies-planning","competencies-takes-initiative"],"acf":{"aspiration_statement":"I am passionate about creative direction, content, marketing, experience design, events, PR, and user experience.","video_profile_link":"","habib_email":"al08588@st.habib.edu.pk","email":"alyssabernicelazarus@gmail.com","linkedin_link":"www.linkedin.com\/in\/alyssa-bernice-lazarus-25317a280","portfolio_Title":"Portfolio","portfolio_link":"https:\/\/drive.google.com\/drive\/folders\/1lnTH8fE39eTbVMKMk4UcySL7KLecmBKJ?usp=share_link","personal_cell_1":"+923353795458","personal_cell_2":"","core_skills":[{"skill":"Canva"},{"skill":"Capcut"},{"skill":"Event Management"},{"skill":"Figma"},{"skill":"Social Media Marketing"}],"academic_awards":[{"academic_record":"N\/A"}],"leadership-experiences":[{"leadership":"Grad Committee Member"},{"leadership":"Humun Social Director"},{"leadership":"Student Life Ambassador"},{"leadership":"Event Cabinet Member,Habib University Student Government, 2023"}],"work-experience":[{"experience":"Shift Global Marketing Agency, Senior Brand Manager (November 2024 \u2013 April 2026)"},{"experience":"Searle - IBL, Marketing Intern (July 2025 \u2013 August 2026)"},{"experience":"The Commons Karachi, Content & Marketing & PR Head (December 2025 \u2013 March 2026)"},{"experience":"Oraan, Content Strategist (January \u2013 February 2026)"}],"publications-projects":[{"publications_title":"","publications":"N\/A"}],"project_title":"Lyss Experiences","fyp_desc":"My capstone uses a mixed-media approach to design an ideal pop-up market system. The project includes a digital playbook, The Ideal Pop-Up Market, which contains management and operations toolkits as well as a floor plan builder. It also features an interactive service blueprint that maps out different service and user flows within the market experience.\n\nFor the installation, I will create a mini pop-up market featuring a cardboard architectural model and a stop-motion animation that demonstrates crowd movement and vendor flow management. Together, these elements explore pop-up markets not just as temporary spaces, but as thoughtfully designed and immersive systems.","project_pictures":null,"project-video":""},"yoast_head":"\n