{"id":1610,"date":"2022-08-12T15:11:49","date_gmt":"2022-08-12T10:11:49","guid":{"rendered":"https:\/\/habib.edu.pk\/graduate-directory\/?post_type=graduate&#038;p=1610"},"modified":"2022-12-09T17:42:31","modified_gmt":"2022-12-09T12:42:31","slug":"zunairah-qureshi","status":"publish","type":"graduate","link":"https:\/\/habib.edu.pk\/graduate-directory\/graduate\/zunairah-qureshi\/","title":{"rendered":"ZUNAIRAH QURESHI"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":1615,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single-graduate-01.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"program":[34],"school":[],"class":[14],"minor":[16],"class_list":["post-1610","graduate","type-graduate","status-publish","format-standard","has-post-thumbnail","hentry","program-sdp","class-class-of-2021","minor-comparative-literature"],"acf":{"aspiration_statement":"I would like to practice creative writing and I'd like to work on novels and stories. 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Other areas I'm interested in are economics, behavioural sciences, psychology, counselling for which I would like to pursue further education.","video_profile_link":"","habib_email":"zq03387@alumni.habib.edu.pk","email":"qzunairah@hotmail.com","linkedin_link":"https:\/\/www.linkedin.com\/in\/zunairah-qureshi-5570251b9\/","portfolio_Title":"","portfolio_link":"","personal_cell_1":"","personal_cell_2":"","core_skills":[{"skill":"STATA"},{"skill":"Unity"},{"skill":"Python"},{"skill":"MS Excel"},{"skill":"Net Framework"},{"skill":"Analysis (Qualitative and Quantitative)"}],"academic_awards":[{"academic_record":"100% HU Merit Scholarship"}],"leadership-experiences":[{"leadership":"Habib Serve Club - Press Secretary"},{"leadership":"Habib University - Ambassador of Akhuwat (NGO)"},{"leadership":"HU Con 2020 - Marketing Supervisor"}],"work-experience":[{"experience":"Perspective Magazine - Editor"},{"experience":"Pakistan Today - Sector Analyst | Profit Magazine"},{"experience":"Digital Media Wing, Govt. of Pakistan - Internship Trainee"},{"experience":"AzCorp - Communication Intern"},{"experience":"Sarim Burney Trust International - Content Writer"},{"experience":"VCast Online - Management Trainee"},{"experience":"_Undergraduate Research Journal - Senior Managerial Editor"}],"publications-projects":[{"publications_title":"","publications":"Published a research paper in Tehzib"},{"publications_title":"","publications":"Research on Textbook Production and Research  Semination in Schools"},{"publications_title":"","publications":"Kashf Magazine Editor"}],"project_title":"Commodification of Pakistani Folktales: How Has  Transmission of Folktales Evolved over Generations?","fyp_desc":"This research endeavours to study the representation of, in particular, the folktales of Heer Ranjha and Anarkali in popular media and its impact on generational transmission of these folktales in Pakistan. The study conducts a comparative analysis between prevalent themes and story elements of the different reproductions of each folktale. It also includes data collected from a survey of a sample comprising of respondents from different age groups. The survey is used to gauge awareness, familiarity and perceptions towards the folktales across different age groups. The culture of globalisation framework helps situate the youth\u2019s distancing from traditional culture and the decrease in awareness of Pakistani folktales as a result of their developing transnational identity. Moreover, the theory of intangible cultural heritage furthers the importance of why protection and promotion of cultural heritage like the folk culture is essential to a community\u2019s social development. 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