Successful Innovation

This talk focuses on an often overlooked aspect of successful innovation – the ability to prototype the entire entrepreneurship model from conception to finished products. Prototyping for entrepreneurship involves running the same tests and market research on hardware as it does for software and documentation. A properly executed ‘storyboard’ for the entrepreneurship model results in savings in cost, time and resources and allows a safety valve for alternative strategies to be developed before actually committing to market or production.

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